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Simple and Efficient IDX Search Tools Provide Home Seekers with a Personalized Online Property Search Experience


EUGENE, OR – April 19, 2010 – (RealEstateRama) — Announcing today, IDX, Inc.’s newest client addition, Kristi Ross with Keller Williams- The Ross Team, who has chosen to conjoin with the growing list of elite rank real estate professionals incorporating a custom IDX solution into the search portions of their websites. Prospective home buyers in Fort Collins, Colorado and its surrounding areas can now sift through thousands of property listings, details and photo galleries, provided by the Information and Real Estate Services MLS (IRES) and its unique relationship with the IDX Broker software. This innovative Internet Data Exchange (IDX) software is capable of extracting raw data from the IRES, and then formats and transfers the information to indistinguishably match Ross’ already existing page preferences and specifications, creating a user-friendly and hassle-free way for home seekers to find their perfect property online.

Landscaping, pool, heating/ cooling, view, driveway, exterior material, scenery, included appliances, storage space, roof type, fixtures and flooring are just a few of the unique and detailed search features found within the advanced search category of Ross’ website, aiding potential buyers in narrowing their search preferences, which they can then save and can sign-up to receive automatic email updates, the moment a property matching their specifications becomes available on the IRES. Home seekers can also access helpful and convenient links to email property details, schedule a showing, view large photo galleries, contact the listing agent for more information, take a virtual tour, print a flyer, calculate likely mortgage payments and even locate their desired property on an interactive Google map.

Ross can view her website visitors information and saved search preferences through a lead management tool in her administrative dashboard, helping her to get to know what each client is looking for in their new property, and therefore provide a much more personalized online real estate search experience for each individual consumer. It is here that she can not only edit her custom CSS and global, page and category wrappers, distributing her own sense of unique branding throughout each page of her site, but she can also receive daily, automatic updates, coming directly from the IRES, regarding the latest property additions and removals on the Fort Collins real estate market, as well as price variations. All of these resources aide Ross in managing and organizing her online real estate business more efficiently.

About Kristi Ross
“Kristi has had the good fortune of being involved with all aspects of buying and selling Real Estate. Kristi has been a Licensed Real Estate Agent and REALTOR for over 9 years and is an admitted technology geek. Currently Kristi is a licensed Real Estate Agent in Florida and a Licensed Real Estate Broker in Colorado with an extensive background in technology and social media advertising, which she believes to be the future of how real estate will be bought and sold.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


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