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Custom IDX Broker Software Increases Realtor David Barrs Listings Visibility Throughout the Web


EUGENE, OR – April 16, 2010 – (RealEstateRama) — Coldwell Banker real estate professional David Barr has elected to incorporate a custom IDX solution into the search portion of his real estate website, in efforts to create a simple, user-friendly and comprehensive online property search for prospective home buyers. Home seekers in Sarasota, Florida and its surrounding areas will now have immediate and directly access to a multitude of property listings, photo galleries and virtual tours, thanks to this unique Internet Data Exchange (IDX) software, and its relationship with the Mid Florida Regional MLS (MFRMLS). IDX Broker works by taking raw data from the MFRMLS, and then formats the information to be displayed as a seamlessly integrated part of Barr’s website.

This highly customizable IDX Broker software addition enables Barr to personalize the look, layout, design and content of his site, according to the specifications, wants and needs of both him and his clients. He has the resources to receive automatic updates, regarding the latest MRFMLS information on the market, keeping him constantly informed. He can also create dynamic title tags and custom XML and RSS codes to increase his listings visibility, along with their chances of syndication with major real estate search engines. All of these tools are accessible to Barr through an administrative dashboard, enabling him to develop a truly custom and personalized online real estate search experience for each individual involved.

Basic, advanced, map, address and MLS listing ID search features are presented to home seekers when sifting through Barr’s website, providing them with every resource they could possibly need to complete the entirety of their real estate search online, if they so choose. The map search category, powered by Google Maps, allows potential buyers to pinpoint their desired property on an interactive road, terrain or satellite map. They can then apply this information in judging their relativity to close by main roads, school districts, landmarks, convenience locations, malls, parks and other cities, to determine if this is truly a location they could envision themselves residing.

About David Barr
“Originally from northern NY state, I’ve found a home in beautiful Sarasota. I have a 20+ year background in sales, and real estate in Sarasota has been a perfect fit for my customer service expertise. I entered real estate to become a real estate agent and then broker because as a consumer, I saw there was a need for a new type of responsive, knowledgeable real estate professional.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


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