Realtor Deanna Krespach Uses IDX Broker to Develop a Much More Personal Interaction With her Clients


EUGENE, OR – April 29, 2010 – (RealEstateRama) — Prudential Florida Realty’s Deanna Krespach of Bonita Springs, Florida, has recently decided to contribute to the rapidly expanding network of real estate agents and brokers opting to enhance, personalize and renovate the search functionalities of their websites, by integrating a custom IDX solution. This new IDX software addition and its one-of-a-kind support system will allow easy consumer access to thousands of property listings on Krespach’s site, smoothing the online real estate search process for both her and her clients alike. IDX Broker simplifies and attractively presents listing information from both the Fort Myers MLS (FortMyers) and the Sunshine MLS (SSMLS), directly onto Krespach’s site, which is personalized according to his exact specifications, and is then automatically updated, on a daily basis, saving her valuable time which can be spent focusing on the personal needs of her clients.

Landscaping, pool, heating/ cooling system, view, driveway, scenery, exterior, roof type, storage space, included appliances and flooring are just a few of the unique and informative search categories found within the advanced search feature of Krespach’s website, aiding potential home buyers in narrowing their search preferences, which they can then save and sign-up to receive automatic email updates, the moment a property matching their specifications becomes available on either the SSMLS or FortMyers. Home seekers will also have access to helpful and convenient links where they can email property details, schedule a showing, take a virtual tour, contact the listing agent for more information, print a flyer, calculate likely mortgage payments and even pinpoint their desired property on an interactive Google Map, creating a nearly effortless online real estate search experience.

Many unique features and tools come with the integration of this custom IDX Broker software, enabling Krespach to control each and every aspect and detail concerning her online real estate business. She can edit the look, layout, design, format and content of her site, according to her preferred specifications, as well as what would be most helpful and beneficial to her clients. She has access to helpful utilities, such as: mortgage calculators, detailed traffic reporting and statistics, lead management tools and daily MLS updates. Krespach can also create dynamic title tags and custom XML codes, increasing her listings visibility, along with their chances of syndication with popular real estate search engines, such as: Google Base, Zillow, RSS Feed and Trulia, to name a few.

About Deanna Krespach
Deanna and her partner Chip state, “We have taken additional steps to become members of the local board of REALTORS and have agreed to act under and adhere to a strict Code of Ethics. We are expected to maintain a higher level of knowledge of the process of buying and selling real estate.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 340 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


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