Project7ten To Be The First Ever Famed Los Angeles Certified “ECO-HOME” To Be Sold On eBay
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Project7ten To Be The First Ever Famed Los Angeles Certified “ECO-HOME” To Be Sold On eBay


Developers of famed project7ten home team up with Auctionwire to offer worldwide eBay buyers a unique Platinum Certified eco-home admired by Hollywood Celebrities.

Toronto, December 12, 2007 — Auctionwire online auction agency announces today that it will launch the first-ever worldwide online auction of an eco-home called project7ten on eBay, starting on December 15, 2007 at 9:PM PST (USA) and ending January 14, 2008 at 9: PM PST.

The starting auction price of $2.85 million may sound like a lot of “GREEN”, but the ultimate buyer will actually get a lot more “GREEN” than one would expect in a house purchase. One of only a few LEED Platinum Certified homes in the country, project7ten was built as green as possible to serve as an educational model that creates a forum for smart discussion about environmental awareness.

This new eco-home is located in the ultra-hip area of Venice, California where many celebrities have been building new homes. The house is certified LEED PLATINIUM, the highest rating of a “green” nature of a building. As a joint project between builder Tom Schey and environmentalist Kelly Meyer, and designed by Melinda Gray, founder of Grey Matter Architecture, the recently completed project7ten is one of the most environmentally friendly homes in California. The home was featured in the “Enlightened Development” exhibition at Los Angeles’ Architecture and Design Museum and was then open for educational tours before its developer, Tom Schey, put it on the market. It was an acknowledgment on the benefits of solar panels by actor and activist Ian McKellen coupled with the viewing of Al Gore’s film “An Inconvenient Truth” that spearheaded Tom Schey into action. He began conceiving different ways in which he could broadly educate society about reaching environmentally conscious choices in their everyday lives, while leaving an indelible mark and message on our planet. And so project7ten was born.

Project7ten is so eco-hip that celebs like Cindy Crawford, Pierce Brosnan, John Cusack, David Duchovny, Tobey McGuire, Laird Hamilton, Gabrielle Reece, Kevin Connolly, Esai Morales, Laura Dern, and Josie Maran and Ed Begley Jr. have all checked it out, with many of these celebrities attending the private house opening party.

The home uses solar panels, high-performance windows and insulation, and recycled and renewable materials. Some key green features include a rainwater reclamation system and grey water recycling, locally-sourced sustainable materials, recycled content countertops and insulation, FSC-certified lumber, rooftop solar panels, native landscaping for shading, Energy Star appliances, and Kohler water-efficient fixtures.

The buyer of this unique home will likely “feel good” for several reasons. With the purchase of this property offering a healthier environment, the buyer will get a free 18-month lease on a Ford Escape Hybrid. In addition, a portion of the sale of project7ten is being donated to Healthy Child Healthy World (HCHW), an organization dedicated to educating the public about environmental toxins that affect children’s health.

For more information on this home visit the project website.

About the LEED Rating:
The Leadership in Energy and Environmental Design (LEED) Green Building Rating System is a national rating of the “green” nature of a building. It bases its rating on sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality. LEED ratings can be applied to businesses as well as homes. For more information visit:

About Healthy Child Healthy World: A portion of project7ten sales proceeds is being donated to Healthy Child Healthy World (HCHW), an organization dedicated to educating the public about environmental toxins that affect children’s health. Olivia Newton-John helped launch Healthy Child Healthy World in 1992 and served as HCHW’s national spokesperson for a decade. For more information visit:

About Auctionwire:
As the leading online auction agency, Auctionwire works with the world’s largest corporations, foundations, ad agencies and non-profit organizations to create successful online auctions that raise money, increase brand awareness and generate positive publicity. For more information visit:

Media Contacts:

Toronto Head Office:
Amanda LeBlanc
Director of Marketing
416.636.8678 ext 225

Los Angeles Contact:
Steven Liberman
310.928.3252 / 310.289.2255



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