Broker Helena Nordstrom makes finding Florida homes a breeze for his clients with custom IDX solution
EUGENE, OR – February 28, 2012 – (RealEstateRama) — Broker Helena Nordstrom and IDX, Inc. have teamed up to revolutionize the way Signature Sotheby’s Realty home seekers search for homes online with a custom IDX solution. IDX Broker software is synced to the search page Nordstrom hosts, creating a dynamic database of Mid Florida Regional MLS (MRFMLS) homes. Nordstrom’s Sarasota, Florida clients can now easily and quickly experience a comprehensive online real estate search without ever having to leave the convenience of his IDX-enabled website.
Nordstrom can also utilize the IDX Email Updates Signup feature and be notified via email when a potential buyer signs up on his website, as well as that info being stored within his IDX Control Panel lead management area. This instant notification allows him to follow up with potential clients immediately in order to provide that extra attention on each new lead he receives. Once a lead signs up, Nordstrom now has the ability to track all history, email click-throughs and statistical information about each individual client for better and more personalized follow up when needed. With IDX Broker software, Nordstrom is able to stay connected with buyers by building a profile of possible listings based on their activity on his site.
An administrative login page gives Nordstrom one convenient page to access all of the behind-the-scenes tools and features of site. On this page, he is able to manage all of the customizable aspects of his website’s IDX solution, including the tools to edit the CSS and global wrappers of his page. By customizing these features, Nordstrom can create a recognizable brand for his website and simplify the look, layout and design of his page. IDX Broker has forever changed the way Nordstrom does business online, making it easier than ever to transform his real estate website and its functionality.
About Helena Nordstrom
Helena Nordstrom is a real estate broker/owner of Signature Sotheby’s Realty of Sarasota, Florida.
About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 450 individual Multiple Listings Services (MLS). IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites ( IDX Broker ). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites ( IDX Broker WordPress Plugin ) as well as a dedicated mobile application available for the iPhone and iPad ( myAgent IDX ). The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, Inc. please visit www.idxbroker.com .
